Yikes!

Is that legal?

As we Norwegians say, ‘You-betcha’.

Let me ‘splain…

I’m  a big advocate of building your buyers lists.
And when you have another investor who you know is looking for a particle investment vehicle, I think it’s as good as SOLD when I can get such a deal.

Building an investor list is the key to success in real estate investing.  The concept is simple – find a list of investors who buy properties, then go out and find the inventory to flip to such investors.  Also, let these investors know that you buy houses, too.  The more people who are in your network, the easier it becomes to buy and sell houses.

 

If you’re like real estate investing professionals, you want to build a business that doesn’t rely heavily on outside marketing efforts. You want to maximize referrals and automation so that you don’t have to spend your time chasing down leads and convincing folks that they should do business with you.

Successful REI professionals who want to build their business must roll up their sleeves and do the marketing work that brings in the big bucks. While building and managing a customer database is not rocket science, it’s an absolute must if you want to really build a business in the real estate investing field. If you don’t build a customer database, you need to realize that you have a job, not a business. (see e-myth by Michal Gerber) Building an investor list is one of the keys to success in real estate investing.  The concept is simple – find a list of investors who buy properties, then go out and find the inventory to flip to such investors.

So how do you build an investors list?

Real estate clubs are your best local source of building an investor list.  Frequent these clubs often, passing our your business cards and flaunting your IDENTITY.  If you are within 45 miles of Fort Wayne, IN check out the Northern Indiana Real Estate Association (www.NIREA.org)

Join every business group that has luncheons or meetings.  Investors or potential investors can come in every walk of life.  And, people who are not investors will call you when they come across a house in foreclosure or a couple in divorce.  Everyone within your influence should know what kind of business you are in so they can refer business to you.

Auctions attract lots of investors.  Go to local foreclosure auctions and pass out your card.  Also, collect the cards of others you meet to generate your investor list.

Do some marketing to generate a list.  Start with a good business card and brochure, and pass it out to everyone you know.  Ask your title company rep if you can leave brochures in their office so when other investors close deals they can be introduced to you.  Your goal should be to pass out 500 business cards a month or more (ask me about low cost hi quality biz cards)

And of course there are street signs stapled to a telephone pole or stuck in the ground.  But do you call them? If they really buy houses, you want these people on your buyer’s list.  And, if they come across deals that they don’t want, make sure they know to call you.

Don’t forget to let these investors know that you buy houses, too.

 

The more people who are in your network, the easier it becomes to buy and sell houses. So you must have a living, breathing customer database.Your customer database is much more than the prospect and customer records in Outlook.  Your customer database should be an easy-to-use computer program that stores all meaningful information about every contact, every prospect and every customer who can help you build your business.

Think of it this way: without a customer database, you don’t have a customer base.  You have a customer graveyard.  On the other hand, a living, breathing customer database gives you a powerful asset that you can use to grow your business over the years.

I’ll be starting just such a network database for investors only soon…

The Investor Wholesales will let area real estate investors find out about and post deals and get on a ‘Unreleased Listing’ services for REI ONLY!

LIKE THE MLS FOR REAL ESTATE INVESTORS.

In short it’ll provide extreme benefits to real estate investors:

 

 

– You are organized.  You know what to do, who to do it for and when to do it.

— You come across as being professional because you do what you say you’ll do.

— All important information about your sales and marketing is stored in one place.

— You deliver superior service because all customer data is in your database.

— Past customers remember you.  They come back and refer their friends to you.

— YOU HAVE A MONEY TREE that you can shake when you want more business.

Don’t be overwhelmed, all this is actually very simple and  you’ll have a base of people that you can “talk to” to generate interest in your real estate services. You can do marketing blasts, loyalty campaigns, special announcements, newsletters, courtesy calls, and much more. The sales and marketing possibilities are endless when you have a strong customer database!

And if you put into practice this important marketing secret, your customer database will become your #1 asset, bringing you added real estate investing business for weeks, months and years into the future.

If you’d like to learn more about how you can easily begin to build a customer database for your real estate investing business, give me a call or send me an e-mail. I’ll tell you about the options out there and explain the pros and cons of each.

Best Regards,
Scott A. FladHammer, C.P.L., P.H.P.
Fort Wayne, IN 46804
(260) 436-5000 ext. 221
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P.S.   I gladly pay referrals for leads. Many are throwing away leads that we
here at EZhomebuyers can turn into cash because of our trademarked system of
quick turn improvements and sales (as covered in the New York Times).
We paid over 21k in referral fees last year!
Read more at: http://www.EZ cash awards.com

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